First Steps in Building a Loyalty Program
How To Build a Loyalty Program?
In this article we will cover the guiding principles for Building a Loyalty Program and if companies should invest in developing one or not!
let’s start by mentioning that in the US alone consumers have more than ONE billion rewards memberships…Imagine how many company was able to take steps needed in building a Loyalty Program!
That’s on average 4 memberships per member for consumers above age of 18. According to several consumer reports and studies, more than 60% of the well established brands have a loyalty program. Loyalty is a key component in the economics of every business and one of the strategic success factors.