Monday, 3 Aug 2020

Loyalty Program fails

Loyalty program fail

Loyalty Program fails are becoming very common across several industries.

Well in my 15 years of experience, I have seen this happen so many times. Where companies launch a program, get excited then the loyalty program fails.

It happened with the biggest brands and most popular loyalty programs world wide.

Well part of me says it’s a natural development and evolution for something that once a new concept and loyalty managers were still learning.

But the other part of me which I believe in is it happened because lack of knowledge and expertise that led to major disastrous decisions and changes.

Loyalty mistakes
Loyalty fails

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Loyalty Guy

Our leader is an international loyalty expert who has worked in loyalty and retention for 15 years. He has designed over 5 loyalty programs from scratch, revamped 3 loyalty programs and launched several programs for fortune 500 companies to help them increase retention and loyalty of their customers. His experience is well diversified across several industries which makes him unique in the knowledge he can share with everyone around.

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