Friday, 23 Oct 2020
Category: Loyalty
Steps before Loyalty Development

First Steps in Building a Loyalty Program

How To Build a Loyalty Program?

In this article we will cover the guiding principles for Building a Loyalty Program and if companies should invest in developing one or not!

let’s start by mentioning that in the US alone consumers have more than ONE billion rewards memberships…Imagine how many companies were able to take the steps needed in building a Loyalty Program! read more

Loyalty Guy

Our leader is an international loyalty expert who has worked in loyalty and retention for 15 years. He has designed over 5 loyalty programs from scratch, revamped 3 loyalty programs and launched several programs for fortune 500 companies to help them increase retention and loyalty of their customers. His experience is well diversified across several industries which makes him unique in the knowledge he can share with everyone around.

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Loyalty

Amazon Prime Shows Loyalty to customers that are on $99 annual plan

Amazon used a different approach this time to show loyalty to existing annual paying members. But also decided to make this decision a profitable one as they always do.

Amazon announced on Friday announced that it has raised the monthly Amazon Prime membership rate from $10.99 per month to $12.99 per month, an increase of 18%. Amazon was quick to note, however, that the $99 annual membership fee for Amazon Prime will remain the same. Students who were paying $5.49 per month for access to Prime will now be charged $6.49.

Loyalty Guy

Our leader is an international loyalty expert who has worked in loyalty and retention for 15 years. He has designed over 5 loyalty programs from scratch, revamped 3 loyalty programs and launched several programs for fortune 500 companies to help them increase retention and loyalty of their customers.

His experience is well diversified across several industries which makes him unique in the knowledge he can share with everyone around.

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3 Lessons Learned From T-Mobile’s Success

3 Lessons learned from T-Mobile’s transformation and its visionary leadership!

This is by far one of the best success stories you can learn from  and be inspired to make a change in your life and where you work.

Nelson Mandela  once said “It always seems impossible until it’s done”, this is exactly what John Legere, CEO of T-Mobile US, Inc.  did in the US wireless market.

He saw something that seemed impossible to others but he actually managed to get it done.

The story starts in 2011 where you had a wireless market that’s very mature and stable…I mean it is concurred by couple of giant companies – as you can see in this chart – that control the market.

Number of subscribers for wireless carriers from 2013 to 1st quarter in 2017 in millions.

Customers were always locked in a 2 years contract for a premium monthly payment. You get limited number of minutes, limited data and sometimes limited coverage too…

2011 was the year that led to the change the rise of T-Mobile. AT&T failed to acquire T-Mobile for all the reasons you can read here. Even though T-Mobile was desperate at some point to be acquired by AT&T to save it from the high churn resulting from the lack of investment in T-Mobile network, that all ended up in T-Mobile favor.

Because the deal fell through, AT&T paid T-Mobile $4 Billion. That includes a $3 billion breakup fee as well as spectrum rights worth another $1 billion.

While the failure of the deal was a big blow to AT&T, it represented something strategic for T-Mobile and its parent company. Not only will it have an extra $3 billion worth of cash in the bank, but the increased spectrum and the new roaming agreement will allow T-Mobile to compete more effectively against its larger rivals.

Now let’s talk about the key lessons from happened in the period from 2011 to 2017.

Lesson #1:

Every failure moment is an opportunity for success

“I have not failed. I’ve just found 10,000 ways that won’t work.” Thomas Edison

T-Mobile was faced by several failure moments, going through this high churn rates in the period from 2007-2011 and also having the acquisition deal fall through. Yet they were able to turn the failure moments into an enormous success that is represented into:

  • Tripling their stock price from 2011 through 2017 is a success and it is no luck, it is a result of a vision, determination, planning from the leadership and hard work from their team
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    Loyalty Guy

    Our leader is an international loyalty expert who has worked in loyalty and retention for 15 years. He has designed over 5 loyalty programs from scratch, revamped 3 loyalty programs and launched several programs for fortune 500 companies to help them increase retention and loyalty of their customers.

    His experience is well diversified across several industries which makes him unique in the knowledge he can share with everyone around.

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    Continue Reading

    Getting ready for an international assignment, you need to consider this

     

    Going beyond the borders of your homeland is becoming a relatively “inevitable career” move – with few exceptions in the United States. Before hitting the ground, you need to keep these points in mind:

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    You are expected to be “up and running”, day 1

    Expats are hired because of the relative shortage of local expertise. Your new organization is expecting you to perform the moment you hit the ground. Accordingly, make sure you are well prepared to be effective before officially joining on day 1.

    Have a plan for the relocation logistics

    Relocation is hard, and if you have a family, it becomes a horror movie. Poor management of the relocation logistics will directly affect your focus level, hence your overall performance. To overcome this problem, have clear feasibility on the relocation details, timelines, and needed logistics to make sure these activities are smoothly moved out of the way.

    Understand the cultural context

    As obvious as this point might sound, a lot of executive candidates fall into this mistake, especially when they move to a different cultural context. Whilst business mistakes can be mitigated, in many perspectives, cultural mistakes are fatal. Hence, properly understand the context in which you will be operating.

    A fresh start is the most outstanding opportunity humans get

    Relocating to a new country is definitely a challenging mission. However, it’s an outstanding opportunity. You are relatively opening a clean sheet in your career path, which is seriously a merit. So, plan for this move with due attention.

    Even if you were forced to move or some of the move logistics were not up to your expectations (i.e., Package, title, Roles and responsibilities, team size, country safety, cultural fit …etc.) it’s still an outstanding opportunity.

    You are not a tourist! read more

    mm

    Hussein Sayed

    Hussein has a long track of success in leading commercial units in major ICT Players. He has worked on ground in different emerging markets in Africa, Middle East, and South East Asia. He is an expert in Telecom and ICT and have made a set of contributions on how better education can help emerging countries in reaching sustainable development.

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