Wednesday, 23 Oct 2019
Author: Loyalty Guy

YouTube is down

YouTube service is down globally. This is confirmed by many users on the internet and this is no doubt this is going to be very bad for google. The stock will tank and the revenue loss will be significant from this… read more

Loyalty Guy

Our leader is an international loyalty expert who has worked in loyalty and retention for 15 years. He has designed over 5 loyalty programs from scratch, revamped 3 loyalty programs and launched several programs for fortune 500 companies to help them increase retention and loyalty of their customers. His experience is well diversified across several industries which makes him unique in the knowledge he can share with everyone around.

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Loyalty program fail

Loyalty Program fails

Loyalty Program fails are becoming very common across several industries.

Well in my 15 years of experience, I have seen this happen so many times. Where companies launch a program, get excited then the loyalty program fails. read more

Loyalty Guy

Our leader is an international loyalty expert who has worked in loyalty and retention for 15 years. He has designed over 5 loyalty programs from scratch, revamped 3 loyalty programs and launched several programs for fortune 500 companies to help them increase retention and loyalty of their customers. His experience is well diversified across several industries which makes him unique in the knowledge he can share with everyone around.

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MoviePass

AMC theaters could End MoviePass business

MoviePass allows members to watch a number of movies a month for a subscription. The business has been struggling for a while due to the increased cost of their business model.

MoviePass leaders have continuously made changes to their business model in hopes to decrease the cost of the program. It started by ending the unlimited watch option which enabled their members to watch an unlimited number of movies every month.

Then moved to capping the number of movies you can watch per day and per month.

Loyalty Guy

Our leader is an international loyalty expert who has worked in loyalty and retention for 15 years. He has designed over 5 loyalty programs from scratch, revamped 3 loyalty programs and launched several programs for fortune 500 companies to help them increase retention and loyalty of their customers. His experience is well diversified across several industries which makes him unique in the knowledge he can share with everyone around.

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Steps before Loyalty Development

First Steps in Building a Loyalty Program

How To Build a Loyalty Program?

In this article we will cover the guiding principles for Building a Loyalty Program and if companies should invest in developing one or not!

let’s start by mentioning that in the US alone consumers have more than ONE billion rewards memberships…Imagine how many company was able to take steps needed in building a Loyalty Program! read more

Loyalty Guy

Our leader is an international loyalty expert who has worked in loyalty and retention for 15 years. He has designed over 5 loyalty programs from scratch, revamped 3 loyalty programs and launched several programs for fortune 500 companies to help them increase retention and loyalty of their customers. His experience is well diversified across several industries which makes him unique in the knowledge he can share with everyone around.

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Loyalty

Amazon Prime Shows Loyalty to customers that are on $99 annual plan

Amazon used a different approach this time to show loyalty to existing annual paying members. But also decided to make this decision a profitable one as they always do.

Amazon announced on Friday announced that it has raised the monthly Amazon Prime membership rate from $10.99 per month to $12.99 per month, an increase of 18%. Amazon was quick to note, however, that the $99 annual membership fee for Amazon Prime will remain the same. Students who were paying $5.49 per month for access to Prime will now be charged $6.49.

Loyalty Guy

Our leader is an international loyalty expert who has worked in loyalty and retention for 15 years. He has designed over 5 loyalty programs from scratch, revamped 3 loyalty programs and launched several programs for fortune 500 companies to help them increase retention and loyalty of their customers.

His experience is well diversified across several industries which makes him unique in the knowledge he can share with everyone around.

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3 Lessons Learned From T-Mobile’s Success

3 Lessons learned from T-Mobile’s transformation and its visionary leadership!

This is by far one of the best success stories you can learn from  and be inspired to make a change in your life and where you work.

Loyalty Guy

Our leader is an international loyalty expert who has worked in loyalty and retention for 15 years. He has designed over 5 loyalty programs from scratch, revamped 3 loyalty programs and launched several programs for fortune 500 companies to help them increase retention and loyalty of their customers.

His experience is well diversified across several industries which makes him unique in the knowledge he can share with everyone around.

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How to Create True Loyalty

If you want to create customer loyalty you must appeal to true human emotion. Follow your heart in building customers’ loyalty not strictly based off numbers and what some companies would label as  “best practices.”

Plato once said  that “only a man who is just can be loyal, and that loyalty is a condition of genuine philosophy.”

As a loyalty expert myself  I look at creating loyalty from the lens of human relationships.

Loyalty Guy

Our leader is an international loyalty expert who has worked in loyalty and retention for 15 years. He has designed over 5 loyalty programs from scratch, revamped 3 loyalty programs and launched several programs for fortune 500 companies to help them increase retention and loyalty of their customers.

His experience is well diversified across several industries which makes him unique in the knowledge he can share with everyone around.

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Lesson #2 from T-mobile’s Success

Lesson #2: Creative thinking can open new doors for you!

I always say there is a room for improvement, a room for innovation. Recently in the past few years T-Mobile proved to one of the biggest wireless markets in the world that shaking up the market is possible.

Loyalty Guy

Our leader is an international loyalty expert who has worked in loyalty and retention for 15 years. He has designed over 5 loyalty programs from scratch, revamped 3 loyalty programs and launched several programs for fortune 500 companies to help them increase retention and loyalty of their customers.

His experience is well diversified across several industries which makes him unique in the knowledge he can share with everyone around.

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The Ongoing battle of Loyalty and Acquisitions

Loyalty and acquisitions has been an ongoing battle and it will continue to be…

So you are a loyalty manager and the company’s strategy is really focused on acquisitions.

This is the case in many companies and it is something that’s definitely frustrating for anyone that comes with loyalty and retention background.

Loyalty Guy

Our leader is an international loyalty expert who has worked in loyalty and retention for 15 years. He has designed over 5 loyalty programs from scratch, revamped 3 loyalty programs and launched several programs for fortune 500 companies to help them increase retention and loyalty of their customers.

His experience is well diversified across several industries which makes him unique in the knowledge he can share with everyone around.

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