This analysis examines T-Mobile CEO John Legere’s rhetoric—specifically his commitment to determination, disruption, and customer-oriented. 


A business leader with unlimited determination, Legere challenges the wireless industry every day to improve it for the consumers. According to Statista T-Mobile the number of subscribers increased by more than double from 33 million in 2010 to 86 million by 2019 (S O’Dea). In an article by Kaja Whitehouse in the NEW York POST, Legere questioned the setup of the wireless industry and why customers were locked into a 24 months contract while they can’t complain or get out of bad service. He said “We are either going to take over this whole industry, or these bastards are going to change, and the whole industry is going to shift. I don’t give a goddamn which. I can’t wait to watch the peckers scream and cry” (Legere). As a determined leader, Legere had a significant impact on T-Mobile’s future, acted on his words to action, and changed the wireless industry landscape. read more

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