AMC theaters could End MoviePass business
MoviePass allows members to watch a number of movies a month for a subscription. The business has been struggling for a while due to the increased cost of their business model.
MoviePass leaders have continuously made changes to their business model in hopes to decrease the cost of the program. It started by ending the unlimited watch option which enabled their members to watch an unlimited number of movies every month.
Then moved to capping the number of movies you can watch per day and per month.
MoviePass just recently encountered an issue where their service went down due to lack of cash flow to pay the movie theaters for the bills.
What made is very interested that today, AMC theaters the big movies theater network if not the biggest came up with a subscription. Business for their members.
The program is well designed as it’s part of their loyalty program and will only be eligible for members that are enrolled in their loyalty program.
The implications that could happen on MoviePass from this membership could easily speed up the scenario of going out of business.
For more details on AMC subscription model click here a courtesy of CNN
Also you can find more information here, courtesy of CNET